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Year in Review: A Look at Our Favorite Ads from 2014

We are continuously impressed by the creative work we see throughout the year. What resonates with consumers continues to evolve, and the creative approach to connect with those consumers evolves along with their changing brand engagement habits. While there is a wealth of noteworthy creative coming to market each week, we’ve managed to pick our […]

Reflection on 2014 JAY Work

We’ll all soon be opening new calendars and looking out across an expansive land of opportunity and fresh starts in 2015. But before we do, we’re taking a moment to reflect on our own work in 2014. With commitment to our community at the core of our agency values, it’s no wonder we look fondly […]

MOBILE SHOPPING: OPPORTUNITY FOR RETAILERS THAT WILL CONTINUE TO GROW

Results from this year’s Black Friday shopping show that change is in the air with regards to in-store purchases versus online. In particular, mobile shopping is becoming an important component of online buying where customers can browse retail shops from the comforts of their home. Consumer browsing via smartphones and tablets made up 52.1% of […]

NEXT-GEN SOCIAL ANALYTICS ARE TRANSFORMING DIGITAL MARKETING

The marketing measurement toolbox continues to grow and become increasingly more sophisticated as new tactics advance with digital technologies. Social media measurement is front and center, with “Engagement,” “Shares,” “Sentiment” and “Reach” all taking an important place in the ROI discussion. “Clicks” and “Likes” become amateur measures as the conversation shifts to utilizing social for […]

THE MEASUREMENT PARTNERSHIP WE’VE ALL BEEN WAITING FOR

On October 21, Adobe and Nielsen announced a strategic partnership to build a cross-platform system for measuring online TV, video, and digital content across both web and apps for 2015. This is a step toward solving the conundrum marketers and agencies face in finding reliable cross-channel measurement and attribution. Accuracy in a cross-channel measurement system […]

BIG DATA IS MEANINGLESS WITHOUT CRITICAL THINKING

Everyone is talking “Big Data,” but really, at the heart of that omnipresent -topic is “critical thinking.” As Kraft CMO, Deanie Elsner, says, “What you cannot deny is that there is a seismic disruption happening in our industry and every industry globally. It is all about the consumer.” Kraft’s marketing model is a masterful machine […]

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