JAY | Rochester Advertising Agency


Case Studies



Rochester Advertising Agency


Jay Advertising Logo 2014


Full Service Agency


JAY Newsletter & Blog

Get the Slice

What is Native Advertising?

Native advertising is a form of paid digital media that functions similarly to editorial content. A native ad integrates more organically with the design of the host website. The ad’s function is to provide relevant, value added information, similar to a site’s natural content. Simply put, native advertising is paid content – infographics, articles and […]

Making Native Advertising Work

As with any new medium there is both an “art” and a “science” involved for successful execution. Below are three common obstacles observed by AdAge that marketers must overcome to effectively utilize native advertising. Shifting from traditional advertorial mindsets Native advertising content must blend seamlessly with the editorial content of the publisher’s site. Product-centricity and […]

ADDY Awards Creative Concepting

Award season is underway and it is no different here in Rochester with our local advertising community gearing up for the 2015 Advertising Awards. The event, hosted by the Rochester Advertising Federation, will be even more competitive this year with several high-profile judges, including one judge from Droga5, voted creative agency of the year by […]

Get in Touch

Contact Us

  • Jay Advertising Personnel
  • 585.264.3600
  • 170 Linden Oaks Rochester, NY 14625
Send a Message